The conventions of a film opening often includes:
- The production company logo
- The distribution company logo
- A title sequence telling us who stars in the film
- Introduces the key character of the film
- Potentially key locations established through an establishing shot
- The mood/tone of the film is shown as it may make us frightened or interested.
- Music helps set the tone such as eerie music or violins
- Some of the narrative is set up
- It hooks the audience into the film.
This promotional poster for Scream 4 is interesting as it keeps the theme of the previous themes but also excites us as we see the mask turning into a blade, signifying that there will be killings in the new film. The slogan 'New Decade. New Rules.' keeps us interested as it makes us eager to watch the film and find out what is going to happen in the film.
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