Tuesday, 29 January 2013

RESEARCH- Intertextuality

INTERTEXTUALITY

One of the pleasures that audiences experience in the consumption of media texts is the joy of recognition. One form of this pleasure comes in recognising the reference in one media text to other media texts. This process of referencing is called intertextuality.

INTERTEXTUALITY The way in which texts refer to other media texts that  producers assume audiences will recognise.
 

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