Question 5

How did you attract/address your audience?


What aspects of your thriller appeal to the target audience?
Our film name is Mortuus which means death in Latin. Although audiences may not know the exact meaning of the name I believe this creates more curious of what it means. It is a psychological thriller and so audiences who are interested in movies which consist of blood, murder will be attracted to our film as it includes these elements. Our storyline is discrete throughout our opening however gives a hint of what it is about. We can see the main character is mentally disturbed and has a connection with a girl named, Jade. Through the pictures audiences can see that they were close but an incident has occurred. And the pictures are burnt, character descends into madness and at the end she doesn't pick up her call. All these aspects make the audience drawn to the story plot as they'll begin to question themselves, why she is doing that what happens and create eagerness.

Rough cut feedback
The rough cut feed back helped improve our film in order to better appeal to the intended audience as they told that we were giving too much away, and that our initial idea for the opening was way to long. So we were told to not include the murder scene as this will give too much away and make the opening too cliche. Audiences may lose interest watching a boring long opening. Also if it is something that they have watched before it doesn't make our film unique and original.

Explain how you have reached you audience so far
We have had a cinema screening at the Screen on the Green, a local cinema where all college students went to view our film. So 16 year olds which fits in with our target range. Also we have had our opening uploaded to Vimeo where other students as well as students can view it. We have also promoted our film by creating  twitter page where a larger audience outside the college can access it. Mostly teens use twitter so this is a great way to attract our target audience. Moreover, we have a dvd coming out which will be available to all students an this can then we recommended to friends and family and this will gradually gain more audiences.